“The Music That Moves Lives”: A Corporate Social Responsibility

Even before the word “Corporate Social Responsibility” (CSR) was coined, the business culture of giving back to the community has already been practiced by small and medium enterprises in all corners of the world. This could be either through simple acts of kindness, e.g. sponsoring uniforms for a particular local sports team, handing over small packs of goodies to loyal customers during holidays and anniversaries, etc.) or maintaining good communication and customer relationship which have been proven to be effective schemes in achieving good reputation, quality service and customer’s loyalty. Nowadays, CSR is a must-have/must-do strategy for large and even … Continue reading “The Music That Moves Lives”: A Corporate Social Responsibility

A Fashion Show For A Good Cause: Breast Cancer Awareness

My cousin who is based in Canada learned about her breast cancer 10 years ago. She was in remission for few years but unfortunately the harmful cells went beyond the affected areas, spreading to another major part of her body. But she’s amazing, she gets up each day and brave enough to fight and overcome the agony, hoping and praying for God’s miracle that her cancer cells will be eliminated. As I’m writing this blog, I can’t help but imagine the physical and emotional pain she’s currently going through. I am powerless but I can only offer my best wishes … Continue reading A Fashion Show For A Good Cause: Breast Cancer Awareness