Even before the word “Corporate Social Responsibility” (CSR) was coined, the business culture of giving back to the community has already been practiced by small and medium enterprises in all corners of the world. This could be either through simple acts of kindness, e.g. sponsoring uniforms for a particular local sports team, handing over small packs of goodies to loyal customers during holidays and anniversaries, etc.) or maintaining good communication and customer relationship which have been proven to be effective schemes in achieving good reputation, quality service and customer’s loyalty. Nowadays, CSR is a must-have/must-do strategy for large and even … Continue reading “The Music That Moves Lives”: A Corporate Social Responsibility →